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Engaging with the NEW Africa

On Demand

Course Overview

Africa is one of the fastest-growing regions in the world. This course will focus on the transformation of economic, business, and management environments within Africa. It will provide global managers, leaders, and entrepreneurs with a contextual overview (geographical, political, and cultural) of the African business domain. Explore major free trade agreements, including the African Continental Free Trade Area and its implications for the African market.

Learning Outcomes:

  • Provide familiarity with one of the fastest-growing regions in the world 

  • Create an understanding of African business etiquette and protocols

  • Identify and transform market opportunities into successful business outcomes

  • Develop successful customer acquisition and effective market penetration techniques

  • Circumvent and adapt to unique business challenges

  • Create and implement sustainable business growth strategies

Course Format 

This self paced online course provides 45 hours of content. Participants have up to one year from the purchase date to complete this course. It is advised that you complete it within 8 weeks to provide an optimal learning experience.


Have questions about this program? Let us know and we'll get back to you!

To receive your Certificate in Engaging with the NEW Africa, you must pass a final exam with a score of 80% or higher.

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